Government officials in Fukushima have enlisted the support of Japanese celebrities to sell its once sought-after fruit and vegetables grown near the stricken nuclear plant.
And among the advertising themes being employed to try to assuage fears about contaminated produce is one which challenges consumers to..."go on, be gutsy!"
Presenter: Mark Willacy, North Asia correspondent
Speakers: Yoshiko Mita, Japanese actress; Fukushima comedians
- Windows Media